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Aug 18 2010

Dear Belgium

Posted by: Lydia in Brussels, tags: , ,

Advertising is supposed to be aspirational. Therefore I think you should stop using Belgian beaches in your promotional material. I do not want to know that the only place that I get to wear this new outfit will be on a freezing rock under a grey sky near some frosty water:

Just for the record, beaches really should look like this:

Related posts:

  1. Belgian Beaches
  2. A Baby Elephant for Belgium

This entry was posted on Wednesday, August 18th, 2010 at 1:49 pm and is filed under Brussels.You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

3 Responses to “Dear Belgium”
  1. Cedric says: August 18th, 2010 at 2:21 pm

    haha, at least it’s not false advertising! ;-)
    (also, shouldn’t you write “Dear H&M” instead of “dear Belgium?” I don’t think the government sponsored this campaign :)

  2. lapuce says: August 19th, 2010 at 9:21 pm

    That’s not very fair, is it? The Belgian beaches are great – fine and soft sand, high dunes… It’s the weather that’s crap.

    My bet that the second image is photoshoped!

  3. Amy says: August 20th, 2010 at 3:33 am

    haha Lyds! That pic is a crack – not quite what we equate with a summery day at the beach
    And there is no need to photoshop gorgeous Australian beaches ;)